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About Us

About HomeGrove – Crafted for Comfort, Styled for Living

At HomeGrove, we believe true comfort lives in the details — the way a pillow supports your rest, how a fragrance transforms a space, or the role a simple piece of furniture plays in making a house feel like home. It’s not just about what you own — it’s about how you feel in your space.

The name HomeGrove reflects a place of peace, nature, and harmony. Just like a grove — a quiet gathering of trees — our curated collections are here to bring balance, beauty, and warmth into your everyday life.

What We Offer

We are a UK-based lifestyle and home retailer offering a carefully selected range of products, including:

  • Handmade and solid wood furniture for modern and timeless spaces
  • Premium pillows and bedding for restful, supported sleep
  • Meaningful lifestyle gifts and home accessories
  • Fragrances and candles to shape the atmosphere of your home
  • Official football fan merchandise for passionate supporters
  • Nursery items and comfort essentials for every stage of life

Our Commitment to You

  • Trusted by thousands of satisfied customers across the UK
  • Carefully curated, design-led, and handcrafted selections
  • Fast dispatch and free UK delivery on qualifying orders
  • Genuine UK-based customer support — responsive and reliable
  • Clear policies, secure checkout, and a commitment to your satisfaction

Shop with Confidence

Whether you’re furnishing your sanctuary, upgrading your sleep, giving a heartfelt gift, or showing team pride — HomeGrove is your trusted destination for comfort, care, and everyday joy.

Questions? Contact our friendly UK-based support team. We’re here to help.

Company Information

Trading Name: HomeGrove.co.uk
Company Name: AFA Ecommerce Limited
Company Number: 11688147
VAT Number: GB440399294
Registered Office:
207 Regent Street, Unit 120
London, United Kingdom

Frequently Asked Questions

Question Answer
Where is HomeGrove based? We are based in the United Kingdom and serve customers both locally and internationally.
What products do you sell? We offer furniture, bedding, fragrances, nursery goods, lifestyle gifts, and football merchandise.
Do you offer UK delivery? Yes, we provide free standard UK delivery and next-day shipping options for eligible orders.
Do you ship internationally? Yes. We ship to the EU, EEA, US, Canada, Australia, and other select countries.
How can I contact HomeGrove? Use our Contact page or email support@homegrove.co.uk.